Pura Vida
Elevating the Hotel Above the Competition
In a bustling tourist destination like Costa Rica, the challenge was to create a distinctive identity for the hotel that would make it stand out from a sea of competitors.
Breaking Away from Luxury Clichés
The objective was to develop a unique brand identity that would distinguish the hotel from others that often rely on the same overused colors and shapes.
A Unique Luxury Experience
The result is a brand identity that captures the essence of the hotel’s unique offerings and Costa Rica’s natural beauty. By incorporating innovative design elements and a fresh color palette, I positioned the hotel as a premier destination that promises an unparalleled luxury experience. The new brand identity not only sets the hotel apart from its competitors but also resonates deeply with its target audience, ensuring memorable stays and strong brand loyalty.
