Meltz Beer

Meltz face the challenge of not only standing out among numerous competitors but also appealing to a broad audience. Many potential customers are unfamiliar with craft beers, making it essential for Meltz to create a welcoming and approachable brand.

Meltz aimed to offer unique drinks suitable for all tastes, not just for those who already appreciate craft beer. The objective was to develop a product line that could bridge the gap between seasoned craft beer enthusiasts and newcomers. By positioning the brand at the intersection of modernity and tradition, Meltz sought to combine typical forms of craft beer with unconventional colors, creating a visually appealing and accessible experience for all.

The result is a distinctive brand identity that marries the best of both worlds: the rich heritage of craft brewing and contemporary design. Meltz's packaging features traditional beer bottle shapes enhanced with bold, unconventional colors that catch the eye and pique curiosity. This modern twist on a classic product invites a diverse audience to explore and enjoy the unique flavors Meltz has to offer.